Brand Identity
for CDM home BURO
CDM home BURO is an online bureau of decorative and interior items that has united global brands in one place. The brand's mission is to provide high-quality and valuable content to your home, because creating comfort and skillfully setting the table is also about art. We believe that home is not just a place to sleep, but a soul and our place of power. When creating this concept, I was guided by some words, emotions, sensations, associations, which can be seen below. The goal is to create a visual image that would distinguish the brand from its competitors and have its own uniqueness and authenticity.
Home, art, soul, history, comfort, atmosphere, aesthetics, etiquette, luxury, softness, elegance, quality, care, bragging, smoothness, flexibility, status.
Based on the associations described above, I wanted to combine family values and brand history into one sign that would accurately describe the brand’s idea. I placed the logo in an oval, which personifies the unification and associatively conveys the feeling of something very valuable and
expensive, like a sign of a family heirloom.
