Daniel Brian Advertising contacted me to assist in developing logo concepts with a tight one-day turnaround for the initial round and a few additional days for refinement in the second round.
Creative Brief
We need slogans to be designed to visualize the following challenge…
DADS LISTEN: To be better dads, fathers can start by actively listening to their children and expressing interest in their lives. By doing this, children are more likely to feel supported and cared for, which can improve their overall wellbeing and success in school.
DADS ENGAGE: Spending quality time with their children also helps develop a stronger bond and a positive influence in their lives. This could potentially lead to lower incarceration rates by reducing the likelihood of their children engaging in criminal activity.
DADS GUIDE: To earn the right to give their kids advice, dads should first build a foundation of trust and open communication with their children. It's essential to foster an environment where children feel comfortable coming to their fathers for guidance and support.
First Round Slap Comps
All designs are exported at a lower resolution and don't reflect the final quality
