The London Zoo Rebrand
Brief: To rebrand London zoo and provide application of the brand and a way of
showing the guidelines of the brands logo as well.
This project was given to my university, i found this project to be challenging and
exciting as well. The most challenging part of these project was coming up
of making the zoos logo memorable as well as playful.
The first stage was researching in to the zoo and isolating a certain area of which i
would like to tackle and while gathering a understanding of the zoo.
Then i started drawing up ideas,then i started prototyping and finalising the project.
After my ideas were finalised i started
to draw animal icons needed for this project
Once i had finished the drawings i started to fill
them making this into silhouettes
Two versions of the logo designed
Different logo fonts that i could have picked
Logo 1
Logo 1 Colour Variations
Second logo design
Logo Exclusion and Proportion Zones
Colour Variations
Other Graphic Elements
Brand Guidelines Poster
Posters
Wooden applied graphics
Acrylic Plastic applied graphics
Presenatation of work
- Keyrings
- Animal Coasters
- Poster designs
- Brand guidelines poster
