LAGO identity
Data-driven dynamic logo designed for the platform LAGO collective
Design of the identity for LAGO, the new platform founded by Marta Foresti. Together with Alex Piacentini, we designed a data-driven dynamic logo: a continuous curved shape which rotates around a central point revealing its complexity and variations. The constant movement of the shape reveals the different angles and viewpoints from which to observe the center: as it rotates, some portions of the curved shapes become more visible while others create new intersections.
We used the logo and its variations to create a unique shape for each person who helped make LAGO (me included) based on common data and characteristics: places, aspirations, passions and what we work on.
We used the logo and its variations to create a unique shape for each person who helped make LAGO (me included) based on common data and characteristics: places, aspirations, passions and what we work on.
The logo comes alive with the rotation of the shape along three axes and around a central point: our passions and sector characteristics around the X-axis; the distance between our place of origin and where we live is used to calculate the rotation around the Y-axis; the places where one day we would like to be determine the rotation of the Z-axis. Each rotation of the axes generates an individual version of the LOGO, specific to each one.
A project by Federica Fragapane and Alex Piacentini.
A project by Federica Fragapane and Alex Piacentini.
