Salentein Experience
My co-equippers and I worked on a rebranding for the Argentine winery Salentein.
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Most people don't know, but no other winery was on Valle de Uco before Salentein. Due to them, there are dozens of wineries now.
They found the ground...
Salentein absorbed the philosophy of 'El Buen Vivir' (the good life) from local communities and recreated it in their own space.
The complex includes a chapel, an art space, an inn, a restaurant, and a state-of-the-art winery that produces some of the best wines in the world.
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It is from this perspective that the concept 'A Portal to the Good Life' was born. In Spanish, 'Portal al Buen Vivir'.
We understood that Salentein
was not
only a winery.
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Visiting Salentein is to experience a unique holistic experience based on a specific philosophy about living a dignified life in harmony and balance with the universe and humanity. In short, the fullness of life.
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We named the new brand
Salentein Experience
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salentein experience
The rebranding featured a new communication strategy, a Salentein-friendly website prototyped in Figma based on End User Considerations, and a Transmedia Map with Facebook, Instagram, Twitter, YouTube, and Spotify posts.
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killka art space
La Posada
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Thanks for your support! :)
