Bruce Furst is an experienced music and film executive producer who has built a career marketing licensed products. He graduated from UCLA with a bachelor of arts and subsequently obtained a juris doctorate of law. Bruce Furst is currently the CEO of iRoc, which specializes in licensing and distributing royalties for public performances of copywritten works in any extraterrestrial location.

The music industry is dynamic and multifaceted; it is an intersection of the creativity of artists and the financial elements needed to keep the industry afloat. Musicians and songwriters pour out their emotions into creating music for a global audience. However, music is not only an art form, as it is typically a full-time occupation. Royalties are one of the means through which artists make a livelihood through their art.

Royalties in the music industry are any compensation paid to music creators for using their works. These payments are usually from platforms that profit from distributing music, such as streaming platforms, radio stations, record labels, and television stations. Royalties are a means of fairly compensating artists, copyright holders, and songwriters for the use and distribution of their music.

These payments are important income sources for musical creatives as they can earn a living and focus on creating the music their fans enjoy. Royalties remain a lifeblood for smaller artists who do not yet have access to bigger earning platforms like residency, concerts, or endorsements.