IFA 2023 SAMSUNG The Freestyle 2nd Gen
Graphic Visual Design
Cheil
Creative Director : Seunghwan Seo
Art Director : Woohyun Park, Jiwon Seo, Byeongsik Shin, Jeonglim Kim
Creative Director : Seunghwan Seo
Art Director : Woohyun Park, Jiwon Seo, Byeongsik Shin, Jeonglim Kim
Owhyworks
Creative Director : Yeon Cheolmin
BX Director : Noh Hyunjun, One Zwon, Jeong Yeonju
Overview
This design project is a graphic visual design project of a video that introduces the Samsung 'The Freestyle 2nd' product to be showcased at IFA 2023 in Germany. We designed key visuals representing the main functions of Samsung The Freestyle 2nd: 'All Round Design', '360 Premium Sound', 'Gaming Hub', 'Instant Setup', and 'Smart Edge Blending', and developed key visual design according to the graphic flow applied with motion. The motion & video was handled by Cheil.
