SGK specializes in CPG e-commerce solutions. They offer packaging design, content creation, and digital asset management to boost brand visibility and enhance the online shopping experience.
Image for representational purposes only.
Transforming eCommerce Assets for Coca-Cola - A Digital Workflow Revolution
Introduction:
In a dynamic eCommerce landscape, Coca-Cola aims to elevate its digital presence by creating 3D design, photography, and retouching assets. This document unveils the pivotal components of the Consumer Packaged Goods (CPG) project, focusing on SCHAWK's role in crafting a digital workflow that powers speed, adaptability, and an immersive consumer experience.
I. Project Overview: Consumer Packaged Goods - Coca-Cola
A. 3D Design & Visualization:
Develop intricate 3D representations of Coca-Cola products for digital platforms.
Ensure the highest level of visual authenticity and product detail.
B. Photography Excellence:
Create stunning product images that capture the essence of Coca-Cola's brand.
Optimize lighting, composition, and post-processing for unparalleled visual impact.
C. Retouching Mastery:
Apply meticulous retouching techniques to enhance product images.
Maintain consistency in branding, color accuracy, and overall visual appeal.
D. Digital Workflow Revolution:
Implement a cutting-edge digital workflow that streamlines asset creation.
Enable rapid adaptation to market trends and consumer preferences.
Foster a connected consumer experience through agile asset production.
My Achievements:
Senior Team Leader - 3D, SCHAWK, Chennai 05/2018 - 10/2018
Effective Team Leadership and Client Satisfaction:
- Led a diverse team of artists and maintained a sharp focus on quality and consistency in project deliverables.
- Acted as a primary liaison between clients and the production team, ensuring clear communication, monitoring job statuses, and promptly reporting updates to clients.
- Conducted rigorous quality checks, validations, and maintained detailed project status reports, resulting in consistently high-quality outputs and enhanced client satisfaction.
My role as Senior Team Lead played a pivotal role in driving the success of the Coca-Cola eCommerce assets project. His exceptional team management skills and commitment to client satisfaction ensured the delivery of top-quality assets that align with Coca-Cola's brand standards and digital strategy. Additionally, My leadership in implementing a digital workflow revolutionized the speed to market and created a seamless consumer experience.
