In mid 2014 Foxtel relaunched the bio. channel, complete with a changed brand DNA and program offering.
The brand focuses around the concept of the 'lens', a graphical circle that is used to focus in on what's important, and represents the station's attention to curating quality content.
The rebrand looks back to 1960's and 70's design, as well as the animation techniques from that time.
Using a Blackmagic Studio camera the team shot hundreds of printed transparencies folding, moving, sliding and bending. These live elements were combined with motion graphics to be at the centre of the onscreen package. The authenticity and nostalgia from these techniques make a good match for the channel's brand values.
Design Director: Jonathon Lau
Senior Designer: Yvette Paxinos
Made at: Foxtel
Yvette and I shooting the elements for the rebrand on a blackmagic camera. We shot hundreds of sheets of transparencies folding, sliding and moving which we used directly in the package. One of the bumpers was created entirely this way.