The main goal of this AI filter was to help bring reality to the truth of animal testing. The final result was a simplified filter that would expose the truth of animal testing on real life people. The virtual filter would be presented as a friendly cartoon that on the surface level that is seen as "cute" and "friendly" almost to mask and hide the truth. but as you reach past the surface level you uncover the facts within.

The filter works on two levels as a shock factor as well as an educational truth of the current ethics within animal testing. Most of the ongoings within testing companies is "swept under the rug" With this filter the goal is to uncover and bring up convocation about the topic that is still ongoing.

Within the future I hope to continue the filter to show the "physical effects" of the hurtful process these animals go through. As you hold the filter it puts you in place of the animals and the side effects they endure in the process of drug testing for beauty.

Further development on this would include exposing "fake" cruelty free products that claim to support the leaping bunny. But still continue to test on animals. Finding out brand and holding them accountable for the practices they perform.

Stickers help to support the protest against animal testing. Used to be placed in the public eye and help draw attention to these issues in the outside world.

The Campaign is designed to not only expose companies for the old unethical practices. But to also help raise recognition for the help they did contribute to in science. With that being said it's time to move on from the old outdated practices.