Brijesh Kumar's profile

2D Animated Explainer Video

This is my college project. We were asked to create a short animation based on any social issue using motion graphics i.e. using animated typography along with pictures, symbols, or data. My topic - "SLEEP DEPRIVATION IN ADULTS". This was a fun project with lots of learnings. Hope you like it!  
2/3rd of the adults in the developed nation don't complete the recommended 8 hours of sleep ~ Matthew Walker in his book "why we sleep.". This video covers what is sleep, the importance of sleep, what happens if we do not get sufficient sleep, some common factors that causes erratic sleep cycles in adults and some tips to get better sleep every night.
When we listen the word "sleep", there are certain colors that pop in our head. One of them is blue. With extended research, I came to find out that majority of the sleep apps that exists there are using blue or black in their UI, or their gradients. So I went ahead with Royal Blue and further chose Mint Green and the classic Yellow to develop visual contrast. I wanted to use a serif typeface for this project and paired it with a sans.
Illustrations I downloaded from: https://undraw.co/illustrations and tweaked it according to my needs.
Keep good care, folks, of yours and your sleep!
2D Animated Explainer Video
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