EVENT PASS: I'm currently in my third and final year in college as a Graphic Design student, and this is one of my first and favourite projects I've worked on.
The objective was to come up with an event and then make a VIP pass design for guests; then create further assets such as a landing page and mock-ups for the event.
In this project, I used both Adobe Illustrator and Adobe InDesign to create a print-ready pass that stands out. The design itself was made in Illustrator: The style is inspired by the hippie/spiritual community and is vibrant and earthy at the same time. This draws in the right crowd for the imaginary "Soul Fest"; what would be a festival of music and witch-y things -- plants, herbs, crystals, sun-catchers and such.
After the design was complete, I transferred each side to an InDesign file where I created a custom dieline for properly cutting the pass, and highlighted the peace sign where a special glow-in-the-dark ink would be applied as a security feature.
Finally, I created an interactive client presentation to wrap this design up neatly. The presentation is interactive with working buttons made for easy navigation.
I had a lot of fun being extremely creative with this project and have been able to refine my skills in both Illustrator and InDesign quite a lot. This felt like a passion project!
Event Pass Final Mock-Ups: Made in Adobe Illustrator.
File WIP Screenshots from Illustrator and InDesign.
Client Presentation working PDF.
Original Concept Sketches.
Personal logo updated for project with colour palette.