The Raider X Limited Edition takes everything you love about the Hilux and cranks it up.
It is the embodiment of rugged, daring, and absolutely breathtaking! The Raider X is a statement, a bold proclamation that style and grit can coexist in perfect harmony. Gone are the days where you had to compromise style for sturdiness - with the Raider X Limited Edition, you can have it all.
With the Hilux brand embodying "Legendary Toughness", the new Hilux Raider X now translates to:
LEGENDARY TOUGHNESS
NEVER LOOKED SO GOOD
When you combine legendary toughness with aesthetic appeal, you create a visual language that is both tough and elegant. It's a unique blend of ruggedness and style that you won't find anywhere else.
This campaign went live (in English and Afrikaans) during the 2023 Rugby World Cup and showcased 3 of the South African Springbok rugby team players, Willie le Roux, Pieter-Steph du Toit and Jesse Kriel.
TV COMMERCIAL
(ENGLISH)
SOCIAL POSTS
(Facebook, Instagram, X, TikTok)
ANIMATED WEB BANNERS
BILLBOARDS
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