Santovini winery
brand identity design
2023
brand identity design
2023
SANTOVINI WINERY BRANDING
Santovini Winery is a family-owned business with centuries-old
traditions in the cultivation and winemaking of Italian wines.
traditions in the cultivation and winemaking of Italian wines.
My goal was to create a modern, high-quality logo that reflects a touch of tradition
and a sense of heritage. Therefore, the logotype features modern, sleek lines that add elegance.
The logo is complemented by a hand-drawn emblem and handwritten text designed to convey a sense
of tradition. I've used natural colors, drawing inspiration from the hues of grapes and their leaves.
and a sense of heritage. Therefore, the logotype features modern, sleek lines that add elegance.
The logo is complemented by a hand-drawn emblem and handwritten text designed to convey a sense
of tradition. I've used natural colors, drawing inspiration from the hues of grapes and their leaves.
To infuse tradition and a personal touch into the brand, I've incorporated a handwritten element,
adding that warm, human connection that sets Santovini apart from competitors. This element can appear
on the wine bottle cap or on the labels of the wine. Each wine variety has its own unique label,
and I’ve added extra labels and a touch of gold for the premium ones.
adding that warm, human connection that sets Santovini apart from competitors. This element can appear
on the wine bottle cap or on the labels of the wine. Each wine variety has its own unique label,
and I’ve added extra labels and a touch of gold for the premium ones.
The packaging itself is all about simplicity and cleanliness, with plenty of white space,
giving it a chic and modern feel. My aim was to create sustainable and useful packaging
and holders, therefore I used recycled paper.
giving it a chic and modern feel. My aim was to create sustainable and useful packaging
and holders, therefore I used recycled paper.
