Lool x Spot Studio

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lool x Spot Studio

In 2023, lool Eyewear approached Spot Studio with an exciting collaboration opportunity. Our mission was to create two visually captivating videos showcasing two of lool's iconic designs: 4G & 8G.

lool, the Barcelona-based studio, excels in optics, emphasizing technical precision and user comfort. With a multidisciplinary team they bring a unique perspective to the optical industry. Inspired by Barcelona's design legacy, lool integrates contemporary architectural concepts into their eyewear collections, focusing on technical excellence.

Our primary objective was first, to present the technical features of the 4G and 8G eyewear designs in a clear and visually impactful manner. Second, we aimed to reveal the brand identity and visual imprint of lool through these videos. These films were crafted with a target audience in the optics industry, where clarity of presentation was essential while retaining the brand's unique visual identity.

8G of lightness

Crafted from Stainless Steel Sandvik 11r51, it's lightweight at 8g, 0.5mm thin, and user- focus design for comfort, built in one piece and designed to avoid discomfort marks.

4G of lightness

Crafted from Cromalyt® + Beta Titanium, it's lightweight at 4g. Cromalyt® Beta Titanium allows to design a wide variety of colors and shapes that create an exceptional product appealing to all the senses.