PEUGEOT E-3008
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The Peugeot E-3008 is the next-level electric SUV.
To reveal the car to the world, UNIT9 designed and built an interactive installation and LED volume stage for a special launch event held in Souchaux, France — the birthplace of Peugeot.
The E-3008 car was surrounded by a 30m wide, interactive, semi-translucent multi-touch projection screen. Attendees interacted with the screen, charging real-time animated particles and manipulating 3D spatial audio through touch.
Once attendees had charged up the particles during the interactive experience, the screen rose up to reveal the E-3008 against an LED volume stage.
Brez worked with director Sean Pruen and UNIT9 on motion content for the reveal sequence and internal LED volume — creating particle simulations, animating typography, brand graphics and mapping CG environments to the volume stage as a backdrop for the all new E-3008.
Credits
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Client — Peugeot
Studio — Unit9
Director — Sean Pruen
Producer — Adi Wiedersheim
Project Manager — Kamila Szymkiewicz
Technical Director — Mark Logue
Music + Audio — Simon Little
Interactive / Notch — Quentin Bozon
Av / Rigging — 4wall
Capture — Tall Guy Pictures, Wassup Prod
Motion — Brez
