Maya Burke, a trained goldsmith - and formerly, a fashion stylist - started her own jewellery line to bridge a gap in the industry. With a refined and understated design approach, her intention is to strike a balance and create jewellery that can be worn in everyday lives as well as for grand affairs/events.
For the branding process, we wanted to take an approach that effortlessly captured Maya’s design style and also reflected her values and core principles. The clean and custom typography hints at the design style she incorporates into the jewellery pieces while the art direction - with the use of multiple natural textures and elements - represents the brand’s mission of wearing the pieces anywhere and everywhere.
PROJECT SCOPE: Brand Strategy | Brand Identity | Packaging Design | Art Direction
Through meaningful visuals, a heartwarming packaging experience and a curated art direction that communicates the brand purpose - we were able to craft a brand identity that effortlessly captures Maya Burke’s expertise and vision for jewellery in the industry.
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