The objective of this project is to design an original logo for Ology, a fictional tutoring business, considering style and brand tone, and create three logo versions: black and white, color (CMYK & RGB), and reversed out. Ology's logo uses the Monstra Nuova Regular font for the business name and the Avenir Next Condensed font for the tagline. These sans-serif fonts convey a modern, friendly feel while maintaining professionalism to instill trust and legitimacy in the business.

The chosen colors for Ology's logo are teal and golden yellow, representing a bright and optimistic outlook, offering hope to both students and parents. The logo design incorporates a checkmark, symbolizing Ology's commitment to success and progress.

The brochure for Ology features a z-fold layout, ensuring content is organized efficiently for a reader-friendly experience. The logo's colors are consistently featured throughout the brochure to maintain branding cohesion. The imagery used in the brochure reflects the mood board, showcasing cheerful, dedicated, and diverse high school students alongside tutors.

Research and brainstorming have played a crucial role in establishing the brand's desired look and feel. The brochure content covers Ology's history, values, location description, contact details, and information about its products and services.

The use of a navy accent color complements the teal and golden yellow palette, enhancing the visual appeal and readability of the brochure. Font choices have been optimized for easy understanding, with Transat Bold for headers and subheads and Helvetica Regular for body text.