![banner Food truck food illustration restaurant Advertising branding University](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a6e985181368035.65878f639a483.png)
These banner designs are to advertise Vendor's Row, an area where local vendors can sell food and other items on my school's campus. I designed vertical and horizontal banners to inspire excitement and interest for this service!
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/bb200e181368035.65c14506228ad.jpeg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/98e052181368035.65c1450620db0.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e9e1be181368035.65c1450621c54.jpeg)
I started this project by sketching items that are sold at Vendors Row. I wanted to create a dynamic composition that showed people in motion while maintaining the food and apparel as the center of attention. The sketches were rough and the people I created went through several rounds of editing and refining to arrive at a place where they felt anonymous and fun without looking noodle-y and strange.
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e7d73e181368035.658b5fcc3bfb4.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7acacb181368035.658b5fcc3ceb3.png)
Each vertical banner is inspired by a season of the year, calling to the fact that Vendor's Row is there no matter the weather! This theme is accompanied by a variety of assets that represent the goods sold at this location.