A design profile for the NRK coverage of the election onscreen and online was needed, aiming at being vital and engaging for the 20-29s, –taking them away from competitor TV2. With their self image being: “I am special”, we should empower them, aiding them in their personal project of specialness. The visuals should be logical and systematic, showing them that the system works. - Their vote counts in the fabric of democracy. The design enhances the political parties’ colours, using them as quick reference and guidance in all the information. The separation line in the logo says that voting is about a choice; between the conservatives (blue) and the socialists (red) with center parties in between. Democracy is shown as a grid of triangulars.The design was used consistently, both online and onscreen, generating massive twitter and facebook feeds with viewer praise. The NRK market share in the target audience doubled, beating TV2, and this election 10% more young people used their vote.

 

Awards: 

Best Title sequence/Graphics/VFX - Gullrutens Fapris 2014

Silver, Best TV Programme Branding - Bass Awards 2014

 

 

Credits:
NRK Design, Graphic Designer, Åsmund Matzow
NRK Design, Graphic Designer, Susanne Flender
NRK Design, Motion Designer, Jørn Veberg
NRK Production, Graphic Developer Ingvild Kihle
NRK Production, Graphic Developer Christian Sletten Eide
NRK Production, Graphic Developer Anders Baggethun
NRK Design, Illustrator, Renate Rognan
NRK Design, 3D animator, Dag Stian Mykjåland
NRK Design, 3D animator, Rune Røsting
NRK Promo, Sound Designer, Marius Hansen
NRK Design, Process Manager, Sigrun Giil Fugleberg
NRK News, Design Producer, Aksel Helgheim
NRK Entertainment, Project Manager, Linn Sandberg Skarstein