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    The brand ‘Polox’, is a brand of a new firm, which is going to produce health care products, such as plaster, first aid plaster and Injection pla… Read More
    The brand ‘Polox’, is a brand of a new firm, which is going to produce health care products, such as plaster, first aid plaster and Injection plaster etc. At the begging of the project, after researces and collecting some good examples, I choose; ‘health is for everyone, for all ages’ as a motto. That means to me, as a visual language, it should be very easy-to-understand and with very clear messages. In my research tıme I found; medical sector is a huge sector wıth so many different brand and products. For a new brand, and also firm, to being different is a big deal, as a form, as color, layout and as a way of using typography. Visual language have to be different then other examples. Name of the brand; ‘Polox’ is a energetic, young and a modernist name, it was very good start. The word starts with soft-spoken letters and ends with a sharp letter. That’s why I prefer to focus to last letter, and add a trick. With a simple touch, the 'X' tells a short story; getting hurt and heal again. The second step was the packing designs for the health care products. There were many different types and sıze for different kind of plasters. As total, I have worked on 10 packages. But for presentation of the project I prefer to choose two of them. Mainly, the illustrations take time more then everything. It is detailed and slightly technical also. To make the package more dynamic and attractive I prefer to use twist effect on some parts of the illustrations. For branding and all corporate identity, I decided to be easy-to-understand and stay simple. Read Less
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