A fundamental thought from the author on ‘what matters most’ to run a successful business and to build a strong brand in the context of the ASEAN market. From the competitive environment, the change of digital era, market dynamic and turbulence as well as the change of consumer behavior and preference.
As the last person to join the book project as the illustrator, I was so excited to collaborate after reading the script and understanding the themes. I chose a simple approach with flat style line illustrations inspired by Bearbrick and Lego Blocks. To enhance the visuals, Maps and infographics are to ensure that readers could easily understand the content. The duotone color palette, in contrast with the striking red cover, is designed to captivate readers right from the start. The illustrations are intended to complement the book, offering a visual experience that lingers in the mind.
