MyCare Urgent Care Center Introduction and Education
When a healthcare system converted an ER department in one of their hospitals to an urgent care center they need to introduce the new center and educate the public on when to use the center and when to use the ER in the sister hospital. Print direct mail and outdoor were utilized to announce the facility. Handouts and posters were used to educate on when to use urgent care vs. the ER. Green was used to emphasize the symptoms for urgent care and red for symptoms that require emergency care.
Columbus Regional Urgent Care Center
This campaign walked a fine line of promoting urgent care as an additional option to primary care. Owning many physician practices the health system did not want to erode their patient base, but instead they wanted to add an extra level of care. This campaign played off of common illnesses at inconvenient times to reinforce using the urgent care center when you could not easily get an appointment with your primary care physician.
