Background
"My Soul, Seoul" means "a city where I can fill my soul" based on the fact that the pronunciation of "SEOUL" and "Soul," which means soul, is similar, and also means "a place where my heart is headed, a place full of warm people and free passion."
Idea
Seoul City Branding is designed to allow foreigners to experience Seoul indirectly by presenting its traditions, places, and food in a realistic, flexible way with visuals and emojis.
My Soul Kit
I made a My Soul kit for foreigners visiting Seoul. My Soul Kit will provide indirect experience of Seoul and provide Seoul's brand with a consistent experience.
CREDITS.
Seoul Brand Design
Senior Designer : Shaun Lee.
© Shaun
Seoul Brand Design
Senior Designer : Shaun Lee.
© Shaun