SITUATION

AAG is a company in the Web3 infrastructure sector with a primary focus on developing software solutions that streamline user interactions with blockchain applications and the Metaverse. In addition to developing innovative products, the company’s academy also provides easily understandable educational materials, covering fundamental Web3 concepts for individuals interested in harnessing the economic potential of this emerging industry. To communicate effectively about their activities in social media, Vice President and Lead Designer Domas Ambrazevičius integrated us to work with the team.

SOLUTION

After diving deep into the brand’s essence, we created a clear visual communication system to boost brand awareness. According to the company’s line of work, we divided it into three segments: enterprise, community, and academy. Collaborating with the company’s talents, Vice President and Lead Designer Domas Ambrazevičius and Illustrator Martynas Aužbikevičius, we developed cohesive visual content applicable to various social channels. Futuristic shapes and colors that spark interest became the ideal representation of the soul of the brand.