The main pyramid-rectangle shape came out of Leroy Merlin's logo which is a right equilateral triangle. This defined the use of other right angled objects and the general 45 degree constraint..
The video was supposed to include footage of Leroy Merlin's employees combined with 3d typographic captions.
Elements such as perforated sheet metal were used to have a more Construction-DIY feel thus adding conformity to LM's company profile.
The initial plan was to combine graphics with real-world footage such as LM's store and warehouse, but after examining the future set the team decided to shoot in a chroma key studio creating a stylised 3d version of the interior.