Rendal: Identity and concept
Rendal is a new brand that is building its reputation on offering edgy, urban fashion that resonates with the youth culture. Their designs are a reflection of the street culture. However, Rendal didn't want to limit themselves to this aesthetic alone; they aspired to introduce a dreamier and more imaginative facet to their brand.
So I delved deep into Rendal's brand ethos and discovered that their desire for a dreamy vibe could be beautifully integrated with their streetwear style. I aimed to create packaging that would resonate with their target audience while adding an element of surprise and wonder.
