The Kandy Sanrio project is a sweet and colorful collectible series that was created to bring out the inner sweetness of Sanrio characters.

As the lead for this project, I was responsible for developing the brand identity for "Kandy", working with a talented team of designers and product managers to develop the toys, overseeing the production process, and helping to manage the marketing materials. I am so proud of the work that we did on this project and I am so excited to see the rest of them hit the shelves.

The first installation of a seasonal series where Hello Kitty is dreaming about sweet quality time with her friends!