The visual identity of the new Adidas Group cafeteria “STRIPES” creates a clear, individual image. This ensures fast orientation, both in the building and when putting together the daily lunch menu.
After having encouraged a varied sports program for its employees for many years, the Adidas Group has now shifted its focus to nutrition. The different menus have been co-developed with the chef for the national football team, Mr Holger Strohm. To clearly distinguish between them, each concept has its own logo, and a pictogram system is used to identify the ingredients and nutritional content of the meals. An orientation system such as this provides clear information and ensures organization during the midday rush-hour. The consistently translated visual presentation of the overall concept is rounded off by the design of the info screen, along with graphic elements on the walls and furniture.