adidas STRIPES
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Graphic Design
adidas STRIPES
The visual identity of the new Adidas Group cafeteria “STRIPES” creates a clear, individual image. This ensures fast orientation, both in the building and when putting together the daily lunch menu.

After having encouraged a varied sports program for its employees for many years, the Adidas Group has now shifted its focus to nutrition. The different menus have been co-developed with the chef for the national football team, Mr Holger Strohm. To clearly distinguish between them, each concept has its own logo, and a pictogram system is used to identify the ingredients and nutritional content of the meals. An orientation system such as this provides clear information and ensures organization during the midday rush-hour. The consistently translated visual presentation of the overall concept is rounded off by the design of the info screen, along with graphic elements on the walls and furniture.
adidas STRIPES
692
10832
23
Published:

adidas STRIPES

adidas STRIPES The visual identity of the new Adidas Group cafeteria “STRIPES” creates a clear, individual image. This ensures fast orientation, Read more
692
10832
23
Published:
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