ARNETTE / MADE BY RECYCLED PLASTIC

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ARNETTE - MADE FROM SCRAPS

Recycle Plastic Eyewear

Our concept is closely linked to the customer's core message.

Reduce, reuse, recycle...represent. Get your hands on a new release made from 95% recycled plastic.

In Arnette, they care about making the world a better place and they know that every single one of us plays a part in doing so. Through the use of recycled and eco-friendly materials, they are committed to making great glasses, with a small impact.

To reflect this value in our videos, we have chosen to focus on the transformation process of raw materials, representing this process with a touch of artistic freedom.

1. The plastic sprue is collected

2. The sprue goes through a granulator and become small polymer flakes
3. The flakes go through a heated cylinder and melt down into long cylindrical plastic ‘ropes’
4. These ‘ropes’ are broken down, melted andinjected into the product molds.

We created these promos for ARNETTE, to communicate that create using recyclable materials.

To reflect this value in our videos, we have chosen to focus on the transformation process of raw materials, representing this process with a touch of artistic freedom.

1. The plastic sprue is collected

2. The sprue goes through a granulator and become small polymer flakes
3. The flakes go through a heated cylinder and melt down into long cylindrical plastic ‘ropes’
4. These ‘ropes’ are broken down, melted andinjected into the product molds.

THE PROCESS

From 3D modelling of the the SPRUE to 3D retopology of the eyewear from CAD STEP files, FX, Animation and Rendering inside Houdini by Redshift Renderer.