FROM TIME TO TIME I'll spend some time creating original music for advertising pitches. Here's one of those compositions that didn't make it, but still... I did feel like it deserved to be shared until someone other client would want to use it.
The original pitch's description asked for an ambient song slowly building up into an orchestral swell of gushing rock epicness. It was intended for an extreme sports apparel brand. This is one of the reasons why I used the still from Curt Morgan's snowboarding gem, The Art Of Flight, to illustrate this post.
The other reason is because of the way the same movie uses the Intro and Outro from M83's Hurry Up, We're Dreaming (2011); a gamechanging double album (yeah, it started the general overdose of saxophone solos you hear in indie music, nowadays), featuring that terribly addictive single : https://www.youtube.com/watch?v=dX3k_QDnzHE&feature=kp. Ring a bell?
Hurry Up's Intro and Outro are both lenghty buildups that eventually blow out of proportions, releasing waves and waves of synth blasts, rolling thunder drum fills, doubled with epic wailings and a sublime vocal part by Zola Jesus, on the Intro. The Art Of Flight used these tracks perfectly (if there is such a thing as perfect), thus combining epic buildups and extreme sports extravaganza in magnificent harmony. See and hear for yourself : https://www.youtube.com/watch?v=bzsWMcHX8mI
This is what I had in mind, when I was composing for this pitch. I chose to use less synths and add more pianos to the mix, based on the client's recommendations. I gave the ambiant part a darker mood, something out of a post-apocalyptic story, but not deprived of a glimmer of hope. The National's arrangements were also a good reference when I had to write the brasses' line (especially at 1:03).
If you'll excuse me, I have to add an acoustic drum kit to the track... and watch The Art Of Flight at least one more time.
ADVERTISING PITCH: EXTREME SPORTS