KVARTIROVEDENIE.RU ("Apartmentology") is the solid cross-media-encyclopedia for kids which contains stories about different quirky families and the activities they participate in as a unit — whether it be toy collecting, outdoor adventures, musical instruments, baking or even lounging around — and how each IKEA product becomes a part of their home and habitat.
About 2000 families and kids took part in creating that project together with russian children’s author Grigory Oster. 10 the most interesting families became an actors and were shoot as a characters of the book. Rod Hunt famous english illustrator drew ultra-detailed map of families and additional illustrations. Photograther – Pavel Samohvalov
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About 2000 families and kids took part in creating that project together with russian children’s author Grigory Oster. 10 the most interesting families became an actors and were shoot as a characters of the book. Rod Hunt famous english illustrator drew ultra-detailed map of families and additional illustrations. Photograther – Pavel Samohvalov
view Website
view Hardcopy
"Zoo's Family" – Kiptikov's family from Moscow
CREDITS
Instinct BBDO (Creative)
Creative Directors – Yaroslav Orlov, Roman Firainer
Digital Creative Director – Nikolay Fabrika
Art Director – Nikolay Pere
Digital Creative Director – Nikolay Fabrika
Art Director – Nikolay Pere
Copywriter – Maria Borzilova
Digital Art Director – Max Demkin, Peter Frolikov
Client Service Director – Marina Vershinina
Account Director – Natalia Ametova
Senior Digital Manager – Ekaterina Krasina
Senior Account Manager – Vera Ulitenko
Junior Producer – Ekaterina Fenkina
Producer – Tatiana Maximova
Digital Producer – Eugeniy Tsarenkov, Anna Chapligina
Senior Strategic Planner – Svetlana Rogova
Digital Strategic Planner – Matvei Chudnovsky
Art buyer – Tamara Leacock
Editor – Maria Lebedeva
Digital Art Director – Max Demkin, Peter Frolikov
Client Service Director – Marina Vershinina
Account Director – Natalia Ametova
Senior Digital Manager – Ekaterina Krasina
Senior Account Manager – Vera Ulitenko
Junior Producer – Ekaterina Fenkina
Producer – Tatiana Maximova
Digital Producer – Eugeniy Tsarenkov, Anna Chapligina
Senior Strategic Planner – Svetlana Rogova
Digital Strategic Planner – Matvei Chudnovsky
Art buyer – Tamara Leacock
Editor – Maria Lebedeva
IKEA Russia (Client)
Marketing Manager – NIkolas Johnsson
Deputy Marketing Manager – Anna Nizhnik
External Communications Manager – Anna Fokina
Commercial PR Manager – Diana Lavrentova
Commercial PR Manager – Julia Prigunkova
Web Manager – Svetlana Kotsiganova
Web & Digital Manager – Alex Ovechkin
Interior Designer – Margarita Lefikayte
Deputy Marketing Manager – Anna Nizhnik
External Communications Manager – Anna Fokina
Commercial PR Manager – Diana Lavrentova
Commercial PR Manager – Julia Prigunkova
Web Manager – Svetlana Kotsiganova
Web & Digital Manager – Alex Ovechkin
Interior Designer – Margarita Lefikayte
Executive producer – Peter Ilin
Producer – Marusia Karmen
Set Designer – Fedor Saveliev
Costum Designer – Ksenia Zhemerikhina
Producer – Marusia Karmen
Set Designer – Fedor Saveliev
Costum Designer – Ksenia Zhemerikhina
Freeger (Digital Production)
Illustrator – Rod Hunt
Photographer – Pavel Samokhvalov
Photographer – Pavel Samokhvalov
Book Design Layout – Maria Mihalskaya
IKEA Russia (Client)
Marketing Manager – NIkolas Johnsson
Deputy Marketing Manager – Anna Nizhnik
External Communications Manager – Anna Fokina
Commercial PR Manager – Diana Lavrentova
Commercial PR Manager – Julia Prigunkova
Web Manager – Svetlana Kotsiganova
Web & Digital Manager – Alex Ovechkin
Interior Designer – Margarita Lefikayte
Deputy Marketing Manager – Anna Nizhnik
External Communications Manager – Anna Fokina
Commercial PR Manager – Diana Lavrentova
Commercial PR Manager – Julia Prigunkova
Web Manager – Svetlana Kotsiganova
Web & Digital Manager – Alex Ovechkin
Interior Designer – Margarita Lefikayte
