Agency/Production Group: Lincoln Show Media
Client: Western Federal Credit Union
Creative Dir.: Matt Fife
Animation Artist: Gabe Espinoza
Illustration Artist: Malchev
Just Something Simple:
I've been approached by Lincoln Show Media's own Matt Fife (Director) to come up with a 60 second animation for Western Federal Credit Union. After a quick briefing, I've started to sketch out a couple of designs in the rough but nothing solid. I've come across this illustrator Martin Malchev and his wonderful world of egg people (lol) and started collecting assets to what we needed to begin layouts.
3 different approaches were presented and eggmen / eggwomen are chosen.
With direction from Fife, I've slowly but surely built a library of what we needed to built this animaiton piece.
Just over a week, the first pass is done. Slight revisions from the client (some I would'nt have taken out but all good) and completed this 60 second animation.
Malchev is an awesome illustrator, you can check out more of his work on : www.martinmalchev.com