BAEMIN Event "Giật Cô Hồn"
About Project
For Asian Ghost Month (July in Lunar Calendar), Baemin wants to create an in-app engagement for users to get new deals/coupons based on the concept of "Giật Cô Hồn", an old tradition of snatching food, money from outdoor offering tables.
For Asian Ghost Month (July in Lunar Calendar), Baemin wants to create an in-app engagement for users to get new deals/coupons based on the concept of "Giật Cô Hồn", an old tradition of snatching food, money from outdoor offering tables.
First Concept
At first, we tried out bringing a whole street into the app. The inspiration comes from the origin of this tradition: District 5 Saigon.
Board of References
First Scrapped Version
Final Concept
After rounds of considerations, we want to choose the beauty of old traditional offering paper money. 'Lưu Chữ' Team was invited to be our advisor.
References
Final KV
Other Adaptations
Teasing Phase
Launching Phase
In-app Elements
Brand: BAEMIN Vietnam
Creative Team: Thao Vu, Nicki Tuan, My Dang
Art Team: Phuc Huynh, My Le, Pim Phuong Nguyen
Advisor: Lưu Chữ team
