Emma, Inc. Brand Identity
Emma is a web-based communications company that helps over 30,000 customers all over the world create, send and track email newsletters & online surveys in style. The following represents the primary corporate brandmark along with special usage applications, seals and stand-alone marks.
About the Emma brandmark:
The Emma face is the cornerstone of our brand identity, representing the character and philosophy of our company. The intention of using a human face as our primary identity element is to capture the genuine, personal connection we aspire to create with every one of our customers, prospects and fans. Throughout the development of the mark, it was apparent that only a face could embody all of the qualities of our unique brand.

Emma is the smart, sophisticated and endearing friend who helps you effortlessly communicate in style. She’s innovative, clever and engaged in the experience as much as the solution; once you get to know Emma, you feel like you’ve always known her.

The Emma face is a calling card; an invitation to an experience that makes style and thoughtful design accessible to everyone.
Emma visual brand core values