Based in Vancouver, Limelight Marketing specializes in catering to the real estate industry.
Context
Freelance Lead Designer, Limelight Marketing 2018-2019
Freelance Lead Designer, Limelight Marketing 2018-2019
Contributions
Logo & Branding Guidelines Development
Postcards & Direct Mail Production
Corporate Stationary; Business Cards, Letterhead, Folder Design
HTML Email Signatures Programming
Brochures; Print & Interactive PDFs Creation
Social Media Posts & Identity Set-up Management
Signage Design
Corporate Marketing Assets; Pitch Decks, Proposals Development
Logo & Branding Guidelines Development
Postcards & Direct Mail Production
Corporate Stationary; Business Cards, Letterhead, Folder Design
HTML Email Signatures Programming
Brochures; Print & Interactive PDFs Creation
Social Media Posts & Identity Set-up Management
Signage Design
Corporate Marketing Assets; Pitch Decks, Proposals Development
Collaborators
Head of Sales & COO, Limelight Marketing
Head of Sales & COO, Limelight Marketing
Real Estate Agents
Programmers
Programmers
The Project
Tailored Marketing Solutions
Empowering Local Real Estate Agents & Agencies
My Design Responsibilities
Specializing in the strategic targeting of niche audiences, I have undertaken the development of a comprehensive range of marketing materials while fostering cross-functional collaboration with programmers and copywriters to shape the strategic brand initiatives and guidelines. Drawing upon my finely-tuned aesthetic sensibility and extensive production expertise, I have streamlined processes through the design and refinement of templates firmly grounded in fundamental layout principles.
My multifaceted contributions have spanned the spectrum of omni-channel marketing, encompassing diverse assets such as website design, presentation materials, brochures, postcards, logos, and social media assets, among others. For a select clientele, I have taken on the responsibility of curating complete visual identities, meticulously orchestrating elements such as color palettes, typography selections, and various design components to create a cohesive and impactful brand image.
Furthermore, I have spearheaded the revitalization of social media channels, systematically establishing cohesive brand identities and crafting visually captivating graphics aimed at amplifying visibility and driving substantial revenue growth. My approach has consistently demonstrated proactive initiative and pragmatic problem-solving, as I have adeptly incorporated valuable feedback, exhibited robust leadership qualities, and nurtured collaborative relationships with colleagues, printers, and suppliers to ensure the seamless execution of projects.
Branding Design
Crafting Consistent Visual Identities
From Logo & Colour Palette to Typography & Iconography
From Logo & Colour Palette to Typography & Iconography
In close collaboration with our clients, I harnessed the creative potential of Adobe Illustrator to expertly craft their corporate branding and logo. Throughout this collaborative process, I placed paramount importance on incorporating their preferences and meticulously incorporating their feedback to ensure that their vision was at the forefront of the design.
Upon the finalization of the logo design, my attention to detail extended to the development of a comprehensive brand style guide. This meticulously curated document covered a spectrum of essential brand elements, including typography, colour palette, tonal guidelines, and the articulation of the mission statement.
The purpose of this brand style guide was to serve as a definitive roadmap, ensuring that every facet of the brand's identity adhered to a consistent and cohesive framework. As a result, the brand achieved unparalleled recognition and resonance across all platforms, effectively capturing the attention and loyalty of the target audience.
Print Design
Postcard Templates
Personalized Communication
Postcard Templates
Personalized Communication
The implementation of a personalized and precisely targeted strategy was meticulously crafted to facilitate the efficient expansion of the client's business presence. My role in this endeavour involved leveraging the advanced capabilities of Adobe Illustrator and InDesign to develop a diverse range of postcard templates.
Upon the client's selection of their preferred design, my attention to detail shone through as I meticulously customized the chosen template, ensuring that it seamlessly aligned with their unique branding elements and specific marketing objectives. This approach not only highlighted my design expertise but also contributed significantly to the client's ability to effectively engage their target audience and achieve their business expansion goals.
Print Design
Business Card Templates
Encouraging Direct Engagement Online & In-Person
Business Card Templates
Encouraging Direct Engagement Online & In-Person
Business cards play a crucial role in leaving a lasting and positive impression on potential clients, effectively guiding them toward meaningful interactions and conversions. These compact pieces of collateral encapsulate the essence of your brand and become tangible reminders of your business after initial interactions. Utilizing the powerful capabilities of Adobe Illustrator, I have taken the initiative to meticulously design a wide range of business card templates, providing clients with a diverse spectrum of choices.
Upon the client's selection, each template undergoes a meticulous customization process, ensuring that it harmoniously aligns with the client's distinct branding elements and tailored marketing objectives. However, my responsibilities extend beyond the realm of design. They encompass the rigorous quality control of printed materials, fostering collaborative relationships with our trusted printing partners, and meticulously seeking and obtaining client approvals at various stages of the design and production process. This comprehensive approach ensures that the final business cards not only visually represent the brand effectively but also meet the highest quality standards, ultimately leading to client satisfaction and a positive impact on their brand image.
Print Design
Evergreen Brochure Templates
Customized Content for Targeted Messaging
Evergreen Brochure Templates
Customized Content for Targeted Messaging
Leveraging the versatile features of Adobe InDesign, I painstakingly designed brochure templates intended to serve as comprehensive guides for navigating the complexities of real estate transactions. Every template received meticulous customization, aligning perfectly with the client's unique branding elements and specific marketing goals.
In addition to my design responsibilities, I assumed a crucial role in maintaining stringent quality control standards for all printed materials. My collaborative efforts extended to building strong relationships with our printing partners, ensuring that our materials met the highest quality benchmarks. Moreover, I diligently sought and obtained client approvals throughout the design and production processes.
Furthermore, I facilitated seamless digital integration by hosting these meticulously designed brochures as downloadable PDFs on the client's corporate website. This strategic move not only enhanced accessibility for users but also promoted increased engagement with the valuable content they contained.
HTML Design
HTML Email Signatures
Elevated Brand Consistency & Professional Communication
HTML Email Signatures
Elevated Brand Consistency & Professional Communication
I designed custom HTML email signatures that were tailored to our brand's specific needs, enhancing our professional image and encouraging interactive engagement through email communications. These signatures featured interactive links, icons, and brand-specific colours, elevating our email correspondence.
I approached this design with a focus on seamless functionality across various platforms and devices, aiming to replicate the fluidity of websites rather than traditional static graphics. Prioritizing user experience, I meticulously optimized these signatures for efficient loading speeds, without compromising their visual integrity. As a result, they consistently and flawlessly displayed across a wide range of devices and email platforms, ensuring a consistently impressive presentation for our recipients.
Print Design
Corporate Marketing Materials
Team Alignment with Organizational Objectives
Corporate Marketing Materials
Team Alignment with Organizational Objectives
In my capacity as the custodian of our corporate marketing collateral at Limelight, I played a pivotal role in the conceptualization and refinement of vital materials. This encompassed proposals, comprehensive marketing strategies, PowerPoint presentations, pitch decks, and marketing playbooks, all meticulously aligned with Limelight's brand ethos and guidelines.
Before proceeding to print production, I approached each project with meticulous attention to detail, meticulously preparing files to guarantee font outlines and generate optimized X1A PDF formats. Furthermore, when dealing with digital assets, I demonstrated expertise in balancing file compression to maximize online performance, all the while upholding impeccable quality standards. My role centered on ensuring that our marketing collateral not only adhered to the highest design standards but also effectively conveyed our brand identity and messaging.
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Branding & Campaign Design
Revitalizing The Loft Realty
Crafting a Memorable Brand Presence Across All Mediums
Crafting a Memorable Brand Presence Across All Mediums
I refined the existing logo by making subtle adjustments, particularly to the "O," introducing a fresh color palette. The strategic placement of the "H" beneath the initial "T" created a dynamic representation resembling a roofline or iconic skyline. This distinctive design element, including the angled "O," was strategically integrated into diverse marketing materials to enhance brand impact.
Following logo approval, I meticulously curated a comprehensive brand style guide, detailing various aspects, from typography and color palette to tone of voice and mission statement. This strategic framework served as the foundation, establishing consistent brand aesthetics and messaging, ensuring recognition and resonance across all platforms.
Using Adobe InDesign, I crafted meticulous 2 and 4-page brochure templates, aligning seamlessly with the refined design language established during the re-branding initiative. These templates served as foundational benchmarks for developing compelling property marketing materials. Additionally, I enhanced the agency's brand presence by designing corporate stationery essentials, including letterheads, business cards, and print folders, fostering a premium aesthetic that attracted new clientele, nurtured existing relationships, and deepened engagement with the agency.
The brochures I conceptualized served as comprehensive guides elucidating the intricacies of real estate transactions. Produced in substantial quantities, I maintained strong relationships with printers and upheld stringent quality control measures. Furthermore, to enhance accessibility and outreach, these informative brochures were seamlessly integrated into the agency's corporate website as downloadable PDF resources.
In parallel, leveraging Adobe Illustrator, I designed bespoke realtor signposts adorned with distinctive "Sold" toppers, alongside versatile sidewalk (A-frame) signs. These strategically crafted assets amplified property visibility, resonating powerfully with potential clients and enhancing the agency's overarching marketing strategy with simplicity and efficacy.
I spearheaded the comprehensive evolution of the brand identity by meticulously curating fonts, color palettes, and crafting a distinctive logo. This empowered clients to forge enduring relationships with their target audience, resulting in unwavering customer loyalty. In a collaborative, cross-functional environment, I intricately defined and executed brand strategies and guidelines, synergizing with programmers and copywriters to ensure cohesive and impactful brand narratives.
Harnessing the capabilities of Adobe InDesign, I masterfully orchestrated the design and layout of a diverse array of collateral, including brochures, guides, signage, and corporate stationery. My attention to detail extended to meticulously preparing print-ready files, optimizing font outlines, and generating X1A PDFs, all while rigorously adhering to established brand guidelines. Seamlessly blending stock photography with client-provided imagery, I curated compelling visual narratives that resonated profoundly with stakeholders, fostering enhanced engagement and brand cohesion.
Moreover, I conceptualized and executed a myriad of high-caliber creative concepts for social media assets, strategically designed to captivate audiences and elevate engagement metrics. This multifaceted approach solidified brand prominence across digital landscapes, driving tangible business outcomes and reinforcing my commitment to excellence as an Art Director.
Harnessing Adobe Illustrator's capabilities, I conceptualized and designed bespoke realtor yard signs, ranging from compact to expansive formats, inclusive of variations with or without the top portion. Additionally, I tailored A-frame and sidewalk signs to cater to specific client requirements.
These strategically crafted assets not only heightened property visibility but also seamlessly integrated into overarching marketing strategies, offering a blend of simplicity and efficacy. Beyond design, my responsibilities spanned rigorous quality assurance of printed materials, cultivating collaborative partnerships with printers, and ensuring client satisfaction through meticulous approval processes.
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Branding & Campaign Design
Crafting Memorable Assets for Miles Daley
Branding & Marketing Materials for Real Estate Excellence
Under my strategic direction, I meticulously crafted the brand identity, which involved selecting fonts, color palettes, and designing a distinct logo. This initiative empowered the client to establish lasting connections with their audience and cultivate unparalleled customer loyalty. I collaborated closely with cross-functional teams, including programmers and copywriters, to formulate a comprehensive brand strategy and guidelines, ensuring seamless and cohesive brand messaging.
Leveraging Adobe InDesign, I masterfully designed an extensive range of marketing collateral, encompassing brochures, guides, signage, door hangers, and corporate stationery, consistently upholding the brand's integrity. My responsibilities extended to preparing print-ready files with meticulous attention to production excellence, carefully sourcing imagery from both stock photography and client-provided assets. I fostered collaborative partnerships, engaging stakeholders through insightful presentations, meticulously managed relationships with printers, and enforced rigorous quality control standards to guarantee excellence at every stage.
I also excelled in crafting HTML signatures optimized for universal compatibility across platforms and devices, transcending traditional graphic limitations. My approach involved designing these signatures with a website-centric focus, prioritizing performance without compromising visual fidelity. This ensured seamless functionality across diverse devices and email platforms.
Furthermore, I spearheaded the establishment of a robust social media presence across multiple platforms, methodically setting up accounts and creating visually captivating graphics to deliver a harmonious and immersive brand experience to the audience.
In my utilization of Adobe InDesign, I meticulously crafted a 2-page brochure template that seamlessly aligned with the established design language, setting a high standard for future property marketing materials. Additionally, I curated a suite of corporate stationery, which included letterheads, business cards, and print folders, all exuding sophistication and elevating the agency's brand perception. This premium stationery not only enhanced client engagement but also catalyzed the cultivation of new relationships while deepening existing connections.
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Branding & Campaign Design
Crafting Distinctive Branding for Andrew Way
Setting Him Apart in the Real Estate Landscape
Setting Him Apart in the Real Estate Landscape
I led comprehensive brand identity initiatives, meticulously selecting fonts, colors, and designing logos to foster deep audience connections and unwavering customer loyalty. Collaboratively, I shaped robust brand strategies and guidelines, working seamlessly with programmers and copywriters.
Using Adobe InDesign, I expertly crafted 2 and 4-page brochure templates and compelling For Sale signs, strictly adhering to brand aesthetics. I prepared print-ready files, optimized font outlines, and generated X1A PDFs. Balancing creativity with resourcefulness, I curated captivating stock photography and client-provided imagery, navigating stakeholder presentations, cultivating key printing partnerships, and upholding rigorous quality control standards.
This approach resulted in impactful marketing collateral that resonated with target audiences, driving tangible business outcomes and solidifying brand prominence in competitive markets.
In collaboration with Andrew Way, known as "Mr. Northshore," I crafted a commanding corporate brand identity using a sophisticated dark grey paired with a vibrant red PMS colour. Using Adobe Illustrator, I integrated a symbolic nod to Vancouver's iconic North Shore into the logo design. This emblem captured the locale's essence and promoted Andrew's digital footprint.
Following logo refinement, I curated a comprehensive brand style guide, ensuring consistency and cohesion across brand touch-points. This empowered Andrew to cultivate a distinctive, recognizable brand presence that resonated with his audience and drove engagement across platforms.
Using Adobe InDesign, I crafted brochure templates that aligned with the distinct design language. These brochures underwent premium printing and found prominence on the website as downloadable PDFs, setting benchmarks for property marketing materials.
Harnessing Adobe Illustrator, I designed bespoke realtor yard signs and A-frame/sidewalk signs. These assets heightened property visibility and seamlessly integrated into marketing strategies. Beyond design, I oversaw quality assurance, nurtured printing partnerships, and ensured client satisfaction through meticulous approval processes.
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Branding & Chart Design
Unique Transition
Designing a Cohesive Visual Identity Framework
I led the brand development process, meticulously selecting fonts, colour palettes, and designing a distinctive logo. This empowered the client to build meaningful connections with their audience, fostering lasting customer loyalty. Collaboratively, I formulated a comprehensive brand strategy and guidelines, partnering with programmers and copywriters for cohesive brand messaging.
Finalizing the logo, I created an exhaustive brand style guide, encompassing typography, color palettes, tonal nuances, and mission articulation. This strategic framework defined the brand's essence, ensuring consistent recognition and resonance across platforms.
I adeptly redesigned Excel-based charts using Adobe Illustrator. Refining colors and fonts, I elevated professionalism and aesthetics, enhancing the brand's presentation and user experience.
Using Adobe Illustrator, I crafted a distinctive logo that cleverly combined elements symbolizing the stock market's ascent with the Vancouver mountainscape, creating a resonant visual narrative. With a refined font family and complementary colors, the logo embodied the brand's ethos.
Upon finalizing the logo, I meticulously curated a comprehensive brand style guide. This document covered typography, color palettes, tonal guidelines, and mission articulation. Serving as a strategic compass, these guidelines established a cohesive visual and verbal identity, enabling consistent recognition and engagement across platforms.
Leveraging Adobe Illustrator, I meticulously designed charts for clear communication of our services to potential clients. Visualizing multiple datasets, these charts enhanced presentations' persuasiveness and credibility, ensuring lasting impact and information retention.
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Branding & Campaign
Van Pham Marketing Assets
Van Pham Marketing Assets
Distinctive Brand Identity Across All Platforms
In leading brand development, I meticulously curated the brand identity by selecting fonts, color schemes, and crafting a distinctive logo. This empowered deep connections with the audience and fostered loyalty. Collaboratively, I shaped a robust brand strategy, partnering with programmers and copywriters for cohesive messaging.
Finalizing the logo design, I created a comprehensive brand style guide, encompassing typography, colours, and mission. This served as a foundational blueprint, ensuring consistent recognition across platforms.
Utilizing Adobe InDesign, I orchestrated brochure and stationery design, preparing print-ready files, optimizing fonts, and ensuring quality. I blended stock and client imagery for stakeholder engagement and upheld quality control standards.
I strategically managed the client's social media presence, setting up accounts and creating compelling graphics for a seamless brand experience.
Collaborating with Van Pham, I used Adobe Illustrator to meticulously craft the corporate branding, integrating black and gold hues with the Vancouver skyline. This logo epitomized the brand, complemented by a sophisticated font family.
The brand style guide fortified consistency, enabling recognition and engagement.
Using Adobe InDesign, I designed comprehensive brochures for real estate, overseeing printing and integrating them as downloadable PDFs on the website. I crafted premium corporate stationery, enhancing brand presence.
Recognizing the importance of cover photos on social media, I strategically designed graphics to convey professionalism. I created banners and logos tailored to each platform for a cohesive brand presentation. Additionally, I optimized profile pictures using Adobe Photoshop to eliminate imperfections and ensure brand coherence.
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Branding & Campaign Design
Red Dot Branding & Marketing Assets
Designing Distinctive Branding Across All Platforms
In close collaboration with the client, I meticulously crafted a brand identity, strategically choosing fonts, colour palettes, and designing a resonant logo. This empowered them to form deep connections with their target audience, fostering enduring customer loyalty. I worked closely with programmers and copywriters to shape a robust brand strategy and guidelines that resonated seamlessly across various touch-points.
The final logo design marked the culmination of this effort, followed by creating a comprehensive brand style guide. This definitive blueprint detailed essential elements, from typography nuances and colour harmonies to tonal consistency and mission alignment, serving as the cornerstone for a cohesive brand identity across multiple platforms.
Leveraging Adobe InDesign, I orchestrated the design layout for brochures and corporate stationery, meticulously preparing print-ready files, outlining fonts, and generating X1A PDFs. I thoughtfully combined stock and client-supplied imagery, fostering stakeholder engagement and nurturing relationships with printers to maintain stringent quality control standards.
In collaboration with Howard Steiss, I used Adobe Illustrator to craft a distinct corporate branding strategy, incorporating black and red elements and integrating the iconic red dot logo into the brand identity.
Upon finalizing the logo design, I meticulously developed an expansive brand style guide, outlining key facets such as typography selections, colour harmonies, tonal nuances, and mission alignment. These guidelines ensured a cohesive and recognizable brand presence across diverse platforms, enabling effective resonance with the target audience and reinforcing brand consistency.
Using Adobe InDesign's advanced capabilities, I meticulously designed brochures as comprehensive guides for real estate transactions. These brochures, packed with vital information, underwent rigorous quality oversight throughout the printing process. I cultivated a strong relationship with printing vendors, ensuring impeccable quality control measures and enhancing the brand's integrity.
Additionally, I spearheaded the design of corporate business cards, seamlessly integrating them into the brand identity. This curated corporate stationery exuded a premium aesthetic and served as a potent tool for client engagement, fostering new partnerships, nurturing existing relationships, and catalyzing heightened interest and trust in the agency's offerings.
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Branding & Campaign Design
David Hasegawa, Realtor for Remax
Designing Distinctive & Engaging Marketing Assets
Designing Distinctive & Engaging Marketing Assets
I skillfully utilized Adobe InDesign to meticulously design a comprehensive suite of marketing collateral, including a 4-page brochure, notepads, postcards, door hangers, and corporate stationery. My meticulous attention to detail ensured strict adherence to brand guidelines, resulting in print-ready files and X1A PDFs. I combined stock and client-supplied imagery, presenting various design options to stakeholders while nurturing strong relationships with printing partners and maintaining high-quality standards.
In addition to print materials, I created HTML signatures optimized for seamless functionality across devices and platforms. These dynamic signatures were expertly compressed to enhance loading speeds while preserving visual integrity, ensuring consistent display.
I also crafted a 4-page brochure tailored to specific branding requirements and seamlessly integrated it into the client's website as downloadable PDFs. Furthermore, I designed corporate stationery and business card templates, offering clients a choice while maintaining brand consistency.
My role extended beyond design, encompassing rigorous quality control, supplier relationships, and client satisfaction. The resulting corporate materials elevated the brand, attracting new clients, fortifying existing relationships, and generating interest.
I conceptualized postcards for personalized communication, allowing targeted outreach in a cost-effective manner.
Additionally, I meticulously crafted HTML email signatures with interactive links and brand elements, fostering a polished brand image and driving specific user actions across devices and platforms, all while ensuring swift loading times and consistent display.
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Campaign Design
Royal LePage Realtor Marketing Materials
Crafting Distinctive & Engaging Assets to Amplify Business Presence
Royal LePage Realtor Marketing Materials
Crafting Distinctive & Engaging Assets to Amplify Business Presence
I meticulously designed comprehensive brochures using Adobe InDesign, tailored to provide detailed insights into real estate buying and selling processes. These informative materials were produced in large volumes, and I upheld stringent quality standards throughout the process. To enhance accessibility and digital engagement, the brochures were seamlessly integrated into the corporate website as user-friendly PDFs.
In addition to brochures, I also crafted customized realtor yard sign posts and A-frame sidewalk signs, aligning them with the client's specific requirements. These signs were strategically designed to increase property visibility and seamlessly integrate into the overall marketing strategy. I maintained strict quality control over printed marketing assets and fostered strong relationships with printing professionals.
My commitment to design excellence extended beyond aesthetics, encompassing quality assurance and digital accessibility, ultimately earning the client's unequivocal endorsement.
