Royal Crown Derby
Art Direction, Identity, Interactive, Photography, Print
Royal Crown Derby have been producing fine bone china since 1750 and have a reputation as one of the finest manufacturers of luxury tableware in the world.
After being acquired by Steelite International in 2012 we were approached to give Royal Crown Derby a full rebrand that reflected both the heritage of the company and the high quality craftsmanship of the product.
The new logo combines interlocking circles and strokes that not only reference the handpainted artistry of the product, but also reference the Royal Crown Derby monogram; the essence of the previous mark. In combination with the logo, new corporate typefaces and colour palettes were chosen and a full set of brand collateral was designed that included stationery, packaging, promotional print materials, and signage.