![5 employees of diverse skin-colors, working for SNCF Réseau, its services, maintenance and safety](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/5c3264180915927.6515420ea5eb3.jpg)
SNCF Réseau Illustration kit
SNCF Réseau, the manager of the French railway network, employs over 50,000 employees and continuously communicates with diverse audiences to fulfill its mission of maintenance, safety, modernization, and development.
I have been contacted to create an illustration kit that focuses on employees and their professions. Key message: Paving the way for sustainable mobility.
The objectives: Energize educational content, foster employee engagement, and enhance the company's internal and external image.
![Maintenance of catenary.Women and men with safety workwear. Minimilastic background](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0e4843180915927.6515420ea5133.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e1ce82180915927.6512f39e2b9cd.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4a1584180915927.6512f39e2c85a.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/b0a61c180915927.6512f39e9c33c.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3db08d180915927.6512f39e9d182.png)
The collaboration
Thanks to their suggestions, my contacts simplified the design process by presenting the technical requirements right from the start.
With the prospect of overlapping projects, I reached out to Joules, a layout artist in the animation industry, for their expertise in sketches drafts.
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4d357f180915927.6512f39eee1dc.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e000a7180915927.6512f39eef20d.jpg)
![3 characters, 1 woman in purple discussing with 2 men dressed in purple and blue in minimalist decor](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/39dbb0180915927.6515434e0a644.jpg)
![5 characters in workwear in office for briefing](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/aa1b2b180915927.6515434e0b1ed.jpg)
![color palette of Scnf Réseau visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/2cf1d6180915927.6515420ea1eaa.png)
![color palette of Scnf Réseau visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/2ce3b4180915927.6515420ea38fa.png)
![black & white rough sketches of character design, posing](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/26e512180915927.6515420eaaade.png)
![Rough sketch of a trainstation in a mountain scenery](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9490c9180915927.6515420ea9eda.png)
![Poses of an employee character in Sncf Réseau workwear with a map, a shovel, a pen](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/d69837180915927.6515420ead462.jpg)
The illustration kit
The illustration kit offers clean and minimalistic characters and settings.
The colors from the graphic charter are used to create warm, dynamic, and appealing compositions that are also descriptive.
The kit includes diverse representations of catenaries, train stations, railway tracks, mechanics, traffic agents, administration, and more. It enables the company to communicate effectively while conveying its values of inclusion and diversity.
![Man at work visiocalling with woman](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/025d14180915927.6515434e099d2.jpg)
![3 employees connecting and planning work](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/255bfc180915927.6515420eab81c.jpg)
![3 surveyors and technician working on railway](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c15050180915927.6515420ea6b30.jpg)
Revitalizing the SNCF Réseau community
The idea of creating faceless characters originated from the communication team. For my part, I ensured that their body language conveys liveliness, movement, dynamism, and warmth to encourage identification and understanding among a broad audience. I arranged the colors with a focus on simplicity and contrast, enhancing image readability and evoking a dynamic atmosphere.
![Diverse travellers using Sncf Réseau. Joy, tenderness, general good mood](https://mir-s3-cdn-cf.behance.net/project_modules/1400/93e323180915927.6515420ea4538.jpg)
![A trainstation surrounded by cliffs, river and trees. 2 parachutes in the sky. Wind turbines](https://mir-s3-cdn-cf.behance.net/project_modules/1400/aa5c50180915927.6512f72a11c5a.jpg)
![Character design digital illustration adobe illustrator brand identity worker sncf railway train ILLUSTRATION BrandIllustration](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/a3d619180915927.6515420ea78fb.jpg)
Thanks to
The communication team SNCF Réseau: Lucie, Melissa & Virginie.
They contributed to a smooth and pleasant process of work. That was awesome!
The initial design phase was particularly beneficial for me, as I had the opportunity to work directly with a client of this magnitude with complete confidence.
Joules whose craft and creativity make their support brilliant even in the middle of a heatwave.
Claire for the design-thinking among other skills.
I discovered that I can do what I appreciate so much in good project managers and art directors I've had the privilege to work with in the recent past.
![Character design digital illustration adobe illustrator brand identity worker sncf railway train ILLUSTRATION BrandIllustration](https://mir-s3-cdn-cf.behance.net/project_modules/1400/954527180915927.6512f72a12a46.png)
Communication team: SNCF Réseau (France)
Art Director and Illustrator: Clémence Thune
Sketch Partner: Joules
Merci !