Audi
Synapsis
DDB Spain contacted me to make a highly detailed print for Audi ‘Sinapsis’ Campaign for Matador magazine.
I modeled a 3D brain with it’s many connections depicting the sinapsis process of an idea as it sparks in the brain.
MATADOR is a unique project. A magazine that launches a new perspective on contemporary culture. A single volume is published each year, and each volume is numbered with a letter of the Spanish alphabet. In total, 28 issues, from A to Z, to be published between 1995 and 2023.
I modeled a 3D brain with it’s many connections depicting the sinapsis process of an idea as it sparks in the brain.
MATADOR is a unique project. A magazine that launches a new perspective on contemporary culture. A single volume is published each year, and each volume is numbered with a letter of the Spanish alphabet. In total, 28 issues, from A to Z, to be published between 1995 and 2023.
The prints recently won a gold award in the festival Best!N Auto 2023!
Details
Process
Published Art
Digital Variations
Made by DDB after I provided some modifications of the original brain
Credits:
Client: Audi
Agency: DDB Spain
Publication: Revista Matador Number Y
Creative Direccion: Alberto Planelles, Javier Nuñez
3D Artist: Joaquín Ferronato (ArengaBoy)
Production: Monica Jimenez
Agency: DDB Spain
Publication: Revista Matador Number Y
Creative Direccion: Alberto Planelles, Javier Nuñez
3D Artist: Joaquín Ferronato (ArengaBoy)
Production: Monica Jimenez
