Elena Dushina's profile

Cheeco | Visual Identity | Фирменный стиль

Visual Identity

        "Cheeco is new stationery brand and is passionate about creativity in children. We want to offer kids a cool alternative to their screens that is just as enticing, and we are hoping to inspire children to put away their tablets and pick up their pencils again. Our uniquely designed products are colourful, playful and engaging, and will delight and inspire kids of all ages to draw, create, write and play.  The affordability of our items makes them ideal for pocket money purchases and birthday presents that won’t break the bank."

Work Process:
 1.  A questionnaire where we find out the essence of the brand, its ideal customers essence of the brand, its ideal customers and its closest competitors
2. A visual presentation of the concept with an explanation of the chosen solutions
3. Revisions (if needed) to achieve a better result
4. Full payment (paypal / lava.top / invoice)
5. Preparation of source files 

The service includes:
- LOGO (main, horizontal/vertical, round versions)
- FONT PAIR. I use only licensed fonts - free or paid by arrangement
- BRANDED PALETTE. I designate color names in CMYK, HEX, RGB.
- GRAPHICS. Illustrations / patterns / icons. Depending on the task, I can also draw unique illustrations for your project
- GUIDELINE (optional)

Elena Dushina, brand design&illustrations
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Cheeco | Visual Identity | Фирменный стиль


Cheeco | Visual Identity | Фирменный стиль

A bright and graphic visual style for a brand of children's stationery with a bright palette and cheerful characters as patterns.