Individuals living with Type-1 diabetes have to prick their finger to know their blood glucose number. They have to do this over half-a-dozen times a day. 

There has to be a better way.

Dexcom is part tech. Part wearable. Part medical device. And it lets those living with Type-1 diabetes finally give sticks the finger—letting them keep an eye on their glucose numbers right from their iPhone. 

Without any stigma. And most importantly, without any interruption in their day. Thats cool!

We showed this by always showing people in motion. And with a Hamilton-inspired poetic-pre-roll, we kept the beat going too. 

The “Don’t Stop” digital campaign almost makes managing diabetes look cool. Almost.