Concept
CTAC Treatment Center for Craniofacial Anomalies, is a government organization that serves patients with cleft lip.
Most people undergoing these surgeries are children who, without the aid of the project, could not fix this anomaly due
to the high cost of the treatment.
to the high cost of the treatment.
These children have a chance to start a new life with a smile on their faces. And this was precisely the concept, our main
reference for creating the visual identity of CTAC.
reference for creating the visual identity of CTAC.
We remembered the life line that runs from our thumbs to the palm of our hands. An element that represents our personal history. Then we realized that by inverting the life line it would change to a smile; symbol of joy and confidence. Joining both symbols we have found a result that represents a new milestone in the lives of these children: the simple act of smiling.