When Brandaid approached Hope to work on a campaign for one of her most beloved brands - Dilmah - she was ecstatic to take on the task. The challenge for this global campaign was to get the next generation of conscious tea-drinkers to see Dilmah in a new light — not as their parents’ tea, but as the “for good” company they’ve always been.

By using a mixed-media animation for the campaign film, they were able bring the brand into the 21st century, while staying true to its story and heritage.

Hope worked collaboratively with production company Assembly to create a truly crafted TVC. Traditional colours and texture were brought to life in a vibrant and whimsical way. Animation allowed the TVC to go from intimate teacup settings one second to elephants standing on earth the next.

Blurring the lines between what is hand-illustrated and what is 3d animated gave the final film a magical, storybook quality. The rest of the campaign followed the style of the film with hand-drawn animated type and social friendly GIF style animation completed by Hope.

Credits: 

Creative Directors

Kim Fraser, Steve McCabe, Luke Johnston

 

Design Director

Frankie Principe

Illustrator and Cel Animator

Hope McConnell

 

Team Members

Jane Oak,

Contributors

Stefaan Van Leuven, Peter Hobbs, Amrit Fernando

Client

Dilmah