As a final project for my 1. Semester in Multimedia Design, I chose to rebrand a classic Danish soda: Squash. I wanted to have a better feel of an actual soda instead of a beer, even it is Tuborg who has made it. Since it is an old soda if not the eldest, the keywords for the design were a combination of “time”, “history” and “playfulness”. The characters on the cans are based on Danish actors: Finn Nørbygaard and Jacob Haugaard. They were popular on representing Squash in the elder commercials for the classic soda.