A new identity for SAAS startup
Zyda products sub-brands
Zyda as a business was launching 3 new products: Verd, Ring, and Engage. So the brand is not about its first product anymore: Order. The soft launch of the new products created confusion among customers as to "what do you offer exactly?". The clear sub-brands for each product act as a solution for that problem, but always share main visual assets with Zyda's mother brand such as typography and layout.
For the part 01 of project, check out "Zyda saas branding (#01)" project on this website.
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