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Nativa
Visual identity and packaging design
O CONCEITO
A Nativa nasceu das raízes de uma pequena fazenda no interior de São Paulo, com o objetivo de oferecer uma experiência única aos visitantes estrangeiros que escolhem passar suas férias no Brasil.
Os sucos são a personificação do cuidado artesanal e da paixão pela natureza, produzido apenas com frutas orgânicas colhidas à mão no momento perfeito de maturação. Ao escolher a Nativa, você faz parte de uma jornada que celebra a natureza, a autenticidade e a hospitalidade brasileira.
O desafio ao criar a identidade foi capturar a essência da marca de forma visual e simples, transmitindo a ideia de um produto orgânico, artesanal e de alto valor.
THE CONCEPT
Nativa was born from the roots of a small farm in the countryside of São Paulo, with the aim of offering a unique experience to foreign visitors who choose to spend their vacations in Brazil.
Our juices embody the essence of artisanal care and a deep passion for nature. They are crafted exclusively from hand-picked organic fruits at the perfect moment of ripeness. When you choose Nativa, you become a part of a journey that celebrates nature, authenticity, and Brazilian hospitality.
The challenge in creating the identity was to visually capture the essence of the brand in a simple way, conveying the idea of an organic, artisanal, and high-value product.
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