D&AD - National Trust
National trust wanted to reintroduce itself as a powerful connector between
people and places. They want people to visit the outdoors and stop the
trend of people becoming discounted from nature.
My solution to this brief was to make a short flim advertsiment.
My approach to this brief was to use my own life experience, of how I changed my life around from been a couch potato to competing in the world toughest race in London last November. I was inspired by a word called Metonia (the journey of changing one mind, hearth, self or way of life. This film was all about changing ones mind, and try to inspire people to achieve their goals in life and to convince people to challenge themselves.
I made two books to show my journey through this project. The book 1 contained the Debriefing, Brainstorming, Conceptualization, Communication Concept, Concept, Target groups, Follow up groups, Media planning, Budgeting, Scripts and Storyboard.
A fold out booklet that contained a timeline showing the process of Identifying, Research, Creative Process, Conceptualization, and the Target Reach.
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