New Balance 574 launched its 2013 Campaign in China,
and the Witfuture production team asked me to did a calligraphy typeface for one of its online TVCs.
Followed their request, I did more than 4 versions of the calligraphy by using AI's pen tool,
and they adopted the final version on its official website.
Then 2014, the 1st and final versions' calligraphy typefaces are applying to the whole medium of NB in China,
includes its online banner, billboards of their retail stores, many posters, etc.
Here is the 1st version's calligraphy typeface:
> the retail store in Shanghai
> mock - up of posters