bitwoo®
is a company specializing in the production of high-quality sea-salt dark chocolates based in India. Every ingredient is carefully selected to ensure its quality. The products are made exclusively from natural ingredients sourced from trusted suppliers. The brand believes in producing natural products and cares about the health of its customers.
The brand theme & focus is on children who are unfamiliar to the concept of dark chocolates and are familiar with only sweet chocolates, & to introduce dark chocolates without forcing traditional bold packaging, which is less to no fun at all. I was introduced to give a new & fresh, fun look to this brand altogether, from their logo to their website. To achieve the goals, the following steps were completed, and the following visual elements were showcased in the project:
-competitor analysis
-target audience analysis
-creation of new logotype & change in branding
-introduction to fun elements (cartoon faces, colourful graphics & newer identity altogether)
-development of a concept and brand metaphor
-definition of key visual elements
-packaging design, web design
-social media kit
Art Direction & Research: Lakshya Sangwani
Project Feature: https://worldbranddesign.com/creativecue-deliver-packaging-design-for-bitwoo-dark-chocolate-aimed-at-kids/
is a company specializing in the production of high-quality sea-salt dark chocolates based in India. Every ingredient is carefully selected to ensure its quality. The products are made exclusively from natural ingredients sourced from trusted suppliers. The brand believes in producing natural products and cares about the health of its customers.
The brand theme & focus is on children who are unfamiliar to the concept of dark chocolates and are familiar with only sweet chocolates, & to introduce dark chocolates without forcing traditional bold packaging, which is less to no fun at all. I was introduced to give a new & fresh, fun look to this brand altogether, from their logo to their website. To achieve the goals, the following steps were completed, and the following visual elements were showcased in the project:
-competitor analysis
-target audience analysis
-creation of new logotype & change in branding
-introduction to fun elements (cartoon faces, colourful graphics & newer identity altogether)
-development of a concept and brand metaphor
-definition of key visual elements
-packaging design, web design
-social media kit
Art Direction & Research: Lakshya Sangwani
Project Feature: https://worldbranddesign.com/creativecue-deliver-packaging-design-for-bitwoo-dark-chocolate-aimed-at-kids/
