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Tanishq Middle East | Gift of Rifa

Logo
A logo using a dual combination of fresh, flowy as well as slightly rigid san serif fonts, studded with ornamentation in the form of the 8-pointed star, along with the gentle flow of the curved strokes make it elegant with just the right amount of intricacy and subtle complexity, reflecting the same qualities that the jewellery pieces carry themselves.
Social media creatives
Continuing the Mashrabiya design language,  a minimalist stroke pattern made of geometric shapes has been used to create a simple template for social media and other creatives, to be kept uniform throughout all platforms. The colours too have been carried forward from the palette of the images of the jewellery. 
Tanishq Middle East | Gift of Rifa
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